Get Ready for the Print and Radio Revival, and a Little AI

We get it. 

2025 seems like it’s going to be all about TikTok dances and Instagram stories. 

But guess what? 

Print and radio ads are holding their own and even flourishing! If you’re planning your 2025 advertising calendar, don’t count out the traditional platforms just yet. Here’s how they are shaking things up:

Print Ads Get Personal

Personalisation isn’t just for digital anymore. 

Local newspapers in 2025 are all about hyper-targeting their audience with geo-specific messaging. Your business ad can cater to local interests, with customised offers that will resonate with a particular community. 

Want to stand out? 

Make your ad as local as it gets, and your readers will thank you with loyalty.

Radio Ads Meet AI

Forget generic spots that blast to everyone. 

Now, radio ads can be personalised to the listener’s habits, preferences, and time of day. Whether it’s a soothing voice for the evening wind-down or an energising message during the morning commute, AI can greatly help you customise your message like never before.

Print Ads Are Going Green

Consumers love brands that care about the environment. 

Newspapers are making the most of sustainability in 2025, with recycled paper, eco-friendly ink, and more. 

What better way to show your brand’s commitment to the planet than by advertising in a publication that walks the talk? Plus, it doesn’t hurt that eco-conscious consumers are more likely to engage with your message.

Drive-Time Dominance

With people hitting the road again, drive-time radio ads will be back on top! 

Whether your goal is brand awareness or a direct call to action, these ads will dominate the airwaves when listeners are most attentive. You can even get creative by sponsoring special segments that speak to your audience during their commute.

Interactive Newspaper Ads

Who says print can’t be digital too? 

In 2025, newspapers are adding QR codes to ads that lead readers straight to your online store or social media. It’s an easy way to bridge the gap between traditional and digital marketing while offering readers instant access to what you are selling. 

Audio Ads Join the Podcast Boom

Podcasts have seen explosive growth, and 2025 will be no different. Brands are finding success by sponsoring niche podcasts that cater to specific interests or demographics. With highly engaged listeners, your ad has a better chance of making an impact.

Augmented Reality (AR) in Print

Imagine flipping through a magazine and scanning an ad with your phone to see a 3D product demo. 

That is exactly what will be happening as AR is bringing static ads to life in 2025, by creating immersive experiences that give you the best of print and digital.

Programmatic Radio Advertising

Programmatic radio ads are making waves by using data-driven insights to deliver real-time, relevant messages to targeted audiences. This trend enables advertisers to adapt campaigns quickly and maximise ROI.

Print Publications Embrace Premium Content

In a digital-first world, print publications are doubling down on offering exclusive, high-quality content that you can’t find online. Associating your brand with these elite outlets can elevate its perceived value and appeal to a more discerning audience.

2025 is going to be an epic year for advertising, with all sorts of new techniques and tools available. To start your year off on the right foot, you can contact All About Ads and let our team assist you.