Our Blog
How to Use Traditional Advertising to Your Advantage in 2025
Traditional advertising is far from dead; instead, it is evolving, and when used strategically, it can give your small business in South Africa a competitive edge, even in 2025. While digital marketing has its advantages, traditional advertising gives companies the...
2025 Advertising Trends in South Africa
Get Ready for the Print and Radio Revival, and a Little AI We get it. 2025 seems like it's going to be all about TikTok dances and Instagram stories. But guess what? Print and radio ads are holding their own and even flourishing! If you're planning your 2025...
Why You Should Book Your Festive Season Adverts for 2024 Now
The festive season is upon us and people all over South Africa are getting into the holiday spirit, their minds buzzing with gift ideas, seasonal sales, and family plans. Now imagine if your product or service was placed right in front of them during this time,...
Planning Your (Early) December Holiday Advertising
The December holiday season is a major opportunity for South African businesses to increase visibility, attract customers, and boost sales. But successful holiday advertising requires a well-thought-out strategy. The aim is to capitalise on the season without...
10 Reasons Why Your Business Needs an Advertising Agency in South Africa Right Now
Businesses in South Africa are constantly facing complex advertising challenges. Whether you’re a small start-up or an established company, partnering with an advertising agency can be the game-changing decision that takes your brand to the next level while at the...
How Print and Digital Advertising Are Merging
If there is one industry in the world that is always changing and evolving, it is the world of advertising. While digital platforms have undeniably captured just about all of the market, print media, particularly newspapers, continues to have its influence, one that...
The Top South African Podcasts to Advertise in 2024
Podcasting has taken South Africa by storm, giving advertisers a unique and affordable platform to reach engaged and niche audiences. And in 2024, the podcasting landscape in South Africa is still evolving and growing, presenting new opportunities for brands looking...
Creative Seasonal Advertising with Newspapers and Radio
Too often traditional advertising can sometimes be overlooked, but if you know a little bit about this form of advertising, you will realise that there's a magic to newspapers and radio that digital marketing simply can't quite capture. For business owners who want to...
Combining Print & Radio for Maximum Impact in South Africa
Anyone who has spent any time on the web might just wonder if traditional advertising mediums like newspapers and radio still hold any weight, what with everything being done online these days. South Africa is a special nation, we live in a country that blends the...
Here’s how you can Build Trust with your Local Audience
They Don't Call it Mzansi for Nothing. Remember when you would walk into a store and the staff greeted you in your home language? It's a subtle touch, but it instantly bridges the gap, and in doing so it creates a sense of ease and trust. And that's the very power you...