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947

Radio Advertising947

947, as it is known today, was started in 1997. 947 had been owned by the SABC for over 30 years. With the deregulation of the airwaves, the station was purchased by Primedia in October 1996. It was re-launched in February 1997 as 94.7 Highveld Stereo. 947 represents the true cosmopolitan culture of Joburg – promising to be `Joburg’s No. 1 Hit Music Station`. The station plays the very best Hot Adult contemporary music with a blend of the classic hits from the 80’s to current hits. The main focus is more music and less talk, with the inclusion of the latest breaking news and sporting stories throughout the day

Frequency

Every Day

Audience

1,055,000

REACH

5
Gauteng
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Benefits of Advertising on 947

  1. Massive Audience Reach: Broadcasting to millions of listeners in Gauteng, 947 offers unparalleled access to a diverse and engaged audience. Whether you’re targeting urban professionals, young adults, or families, advertising on 947 enables your brand to reach a vast and varied demographic, maximizing exposure and impact.
  2. Engaging Content: From morning drive-time shows to evening entertainment programs, 947 delivers compelling content that keeps listeners tuned in throughout the day. By aligning your brand with 947’s engaging programming, you can capture the attention of listeners and create meaningful connections that drive brand awareness and loyalty.
  3. Influential Presenters: 947 is home to some of South Africa’s most talented and influential radio presenters, each with a unique style and dedicated following. By leveraging the popularity and credibility of 947’s presenters, your brand can benefit from endorsements, live reads, and on-air mentions that resonate with listeners and enhance brand perception.
  4. Integrated Campaign Opportunities: In addition to on-air advertising, 947 offers integrated campaign opportunities that extend across digital platforms, social media channels, and live events. Whether it’s sponsoring a signature event, hosting a branded content series, or engaging with listeners on social media, 947 provides multiple touchpoints for brands to connect with audiences and drive engagement.

Strategies for Effective 947 Radio Advertising

To maximize the effectiveness of your advertising campaign on 947, consider implementing the following strategies:

  1. Targeted Messaging: Tailor your ad creative to resonate with 947’s audience demographics, interests, and preferences. Whether you’re promoting a product, service, or event, craft messaging that speaks directly to listeners’ needs, aspirations, and lifestyles, ensuring relevance and resonance.
  2. Strategic Placement: Choose optimal time slots and program segments to broadcast your ads, aligning with peak listening hours and popular content formats. Whether it’s during morning rush hour, lunchtime, or evening drive time, strategic placement can maximize the visibility and impact of your campaign, reaching listeners when they’re most attentive.
  3. Engagement Opportunities: Explore opportunities for interactive ad formats, such as live call-ins, listener contests, or social media activations, to engage directly with 947’s audience and foster two-way communication. By soliciting listener feedback, encouraging participation, and creating memorable experiences, you can deepen engagement and build lasting connections with your target market.
  4. Measurement and Optimization: Track the performance of your radio ads on 947 using key metrics such as reach, frequency, and response rates. By analyzing data insights and listener feedback, continuously refine and optimize your advertising strategy to maximize ROI and achieve your campaign objectives.

 

947 Radio Advertising: FAQs

  1. How can I book advertising space on 947? To book advertising space on 947, contact the station’s advertising department or media sales team to discuss your campaign goals, budget, and scheduling preferences. They will guide you through the process and help you select the most suitable ad formats and placement options for your brand.
  2. What are the advertising rates for 947? Advertising rates on 947 may vary depending on factors such as ad duration, time slot, and audience demographics. For specific pricing information and customized advertising packages, consult with the station’s advertising representatives directly.
  3. Can I target specific audience demographics with my 947 ad? Yes, 947 offers advertisers the ability to target specific audience demographics, such as age, gender, income level, and interests, to ensure that your ad reaches the most relevant audience segments for your brand.
  4. What types of ad formats are available on 947? 947 offers a variety of ad formats, including traditional spot ads, sponsorships, endorsements, and branded content opportunities. Advertisers can choose the format that best aligns with their campaign objectives and creative preferences.