Newspaper AdvertisingThe Herald

The Herald was established in 1891 by Zimbabwe Newspapers Ltd, the published and commercial printer in Zimbabwe, as well as the proprietor of other Zimbabwean titles such as The Chronicle and the H-Meto, among others. The Herald is distributed to the mass market in Zimbabwe with a content mix of News, reviews and analysis, property features, arts, sports, politics and business.


Five Days per Week





Benefits of Advertising in The Herald

1. Extensive Readership: The Herald boasts a substantial readership, ensuring that your message reaches a broad and diverse audience.

2. Enhanced Credibility: Being a well-established newspaper, advertising in The Herald enhances your brand’s credibility and trustworthiness.

3. Precise Targeting: Tailor your advertisements to specific demographics, ensuring that your message resonates with your intended audience.

4. Engagement: The captivating content in The Herald ensures that readers pay attention to the advertisements, leading to better engagement.

5. Print and Digital Integration: The Herald offers a dual advantage of print and digital advertising, extending your reach across various platforms.

6. Cost-Efficiency: Compared to other advertising mediums, The Herald Advertising provides excellent value for your advertising budget.

Strategies for Successful The Herald Advertising

To make the most of The Herald Newspaper Advertising, a well-structured strategy is imperative. Consider the following strategies:

1. Define Your Target Audience
Begin by understanding your target audience thoroughly. Identify their demographics, interests, and preferences to craft ads that resonate with them.

2. Craft Compelling Content
Create advertisements that are visually appealing and feature persuasive language to capture the reader’s attention effectively.

3. Choose the Optimal Placement
Decide where your ad will appear in the newspaper. Depending on your target audience, select from various sections such as news, lifestyle, or classifieds.

4. Embrace Digital Synergy
Integrate digital channels to complement your print advertisements. Utilize social media and online platforms to expand your reach and engage with your audience.

5. Continuous Evaluation and Adjustment
Regularly monitor the performance of your advertisements and be prepared to make adjustments based on the results. Continuous improvement is key to sustained success.

The Herald Newspaper Advertising: FAQs

How much does The Herald Advertising cost?

The cost of The Herald Advertising varies depending on factors such as ad size, placement, and frequency. For specific pricing details, it’s best to contact the newspaper’s advertising department.

Can I target specific geographic areas with my The Herald ad?

Yes, you can target specific geographic areas by selecting the distribution zones for your advertisement. This allows you to focus on areas where your target audience is concentrated.

Is The Herald Advertising suitable for small businesses?

Certainly! The Herald Advertising offers options suitable for businesses of all sizes. You can choose smaller ad formats and local placements to align with your budget and objectives.

How do I create an effective The Herald ad?

To craft an effective The Herald ad, prioritize clear messaging, eye-catching visuals, and a compelling call to action. If needed, consider seeking professional assistance to ensure your advertisement is impactful.

What is the typical lead time for placing a The Herald ad?

Lead times for The Herald Advertising can vary, so it’s advisable to reach out to the newspaper’s advertising department well in advance to secure your desired placement.

Are there discounts for long-term The Herald Advertising commitments?

Newspapers often offer discounts for advertisers who commit to running ads for an extended period. Inquire with The Herald’s advertising team to explore potential discounts.