Digital billboards are computer-controlled electronic displays that show high-resolution images and videos. Digital billboards can display static or animated advertising content and can be rented on a short- or long-term basis by businesses. Although they are a part of out-of-home advertising, they are where digital marketing and outdoor advertising intersect.

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching for outdoor advertising. You can be creative with your billboard design and messaging. The catch? They can cost up to 4x more than static billboards.

You can also expect them to cost more to design. Digital billboards often feature motion graphics, which can range from simple animations to full CGI videos.