Channel 06 of 09 · Print
Magazine advertising
in South Africa.
Long lead times, long shelf life. A magazine sits on a table for months, and a trade title puts you in front of an audience that has already told you what industry it’s in. We book the position before the deadline closes.
The one print format people keep instead of recycle.
Trade and B2B titles reach a self-selected audience you would struggle to target any other way.
Sold by
Page fraction
Lead time
3 - 7 Working Days
Reach
Niche to national
Proof supplied
Copy of the issue
- What we place
What a booking actually looks like.
Magazines sell by the fraction of a page, plus premium cover positions. Pick a format to see the shape and what it suits.
- Where it runs
Every title worth
buying, in one quote.
Consumer
Lifestyle
- Women's & Men's
- Home & décor
- Food
- Parenting
- Motoring
Trade b2b
Industry
- Agriculture
- Mining
- Construction
- Medical
- Finance & hospitality
In flight & travel
Leisure
- South Coast Sun
- Ziwaphi
- Caxton titles
Specialist
Niche & regional
- Public Eye (Lesotho)
- Botswana
- Eswatini
- Namibia
- How Pricing Works
Why position matters
more than size.
Magazines sell by the page fraction, but where the page sits changes everything. Inside front cover, back cover and right-hand pages carry premiums, and covers sell out first – so the deadline can matter as much as the rate.
That’s why we quote rather than publish. Send the brief and you’ll have real numbers, from every option worth considering, within one working day
01
Circulation & title
A national glossy and a small trade journal reach very different numbers.
02
Position
Covers and right-hand pages cost more than run-of-book.
03
Colour
Full colour is standard in most titles; some charge for premium stock.
04
Advertorial
Editorial-style placements are priced differently to display adverts.
05
Frequency
Booking several issues brings the per-issue rate down.
- Deadlines & artwork
Plan around
the deadline.
These are the working deadlines we plan around. We confirm the exact cut-off for your booking when we quote.
| ELEMENT | DEADLINE & NOTES |
|---|---|
| Booking deadline | 3-6 weeks before - Especially for premium positions |
| Material deadline | 2-4 weeks before - Artwork must reach the title in spec |
| Cover positions | Earliest - Limited and booked far ahead |
Artwork: press-ready PDF, CMYK, 300 dpi, with bleed as the title requires. We check every file against the magazine’s spec before submission.
- How booking works
Four steps, one invoice.
Step 01
You send the brief
Step 02
We quote the titles
Step 03
We book and submit
Step 04
You get the tear sheet
Proof of publication for every insertion, you can see exactly what ran and where.
- Magazine Advertising FAQ
Straight answers.
How much does magazine advertising cost in South Africa?
It depends on the title’s circulation, the size of the advert, and where it sits in the book. A trade journal and a national glossy are very different buys. Send us the brief and we’ll quote every relevant title within one working day, at the publisher’s rate.
How far in advance do I need to book?
Lead times depend on the media type:
Newspapers: 2–3 working days
Radio & TV: Up to 5 working days
Outdoor static sites: 5–7 working days
Digital outdoor: ±24 hours
Digital / online campaigns: Same day, depending on availability
If you need urgent turnaround, we’ll always try to assist
What is a DPS?
A double-page spread – an advert across two facing pages. It’s the largest and most impactful format in a magazine.
What’s the difference between an advert and an advertorial?
An advert looks like an advert. An advertorial is written and laid out like an article, so it reads as editorial and carries more credibility, usually marked as sponsored.
Do you check the artwork?
Yes. We check every file against the title’s specification for size, colour and bleed before it goes in.
- Request a quote
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what you
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