Channel 05 of 09 · Broadcast & audio
Television advertising
in South Africa.
Nothing else moves a national audience this fast.
Television still builds a brand quicker than any other channel. The trick is buying the right channel and daypart for the budget.
Sold by
Rating point / spot
Lead time
1 - 2 Weeks
Reach
Regional to national
Proof supplied
Broadcast certificate
- What we place
What a booking actually looks like.
Television spots come in the same lengths as radio, plus a few branded formats.
Television spots come in the same lengths as radio, plus a couple of branded formats. Pick one to see what it suits.
- Where it runs
Every title worth
buying, in one quote.
Free-to-air
National
- SABC 1
- SABC 2
- SABC 3
- e.tv
DStv & Satellite
Pay-TV
- News
- Sport
- Movies
- Lifestyle
- Music & Kids Channels
Community TV
Local
- Soweto TV
- Cape Town TV
- 1KZN TV
- Tshwane TV
- Mpuma Kapa TV
Formats
How it runs
- 15" - 60" spots
- Sponsorship billboards
- Ad-funded content
- How Pricing Works
Why TV isn’t
only for big brands.
Television is priced on how many people watch the rating prime time on a national channel costs many times an off-peak slot on a niche one. Community and niche DStv channels open the door at budgets that surprise most people.
That’s why we quote rather than publish. Send the brief and you’ll have real numbers, from every option worth considering, within one working day.
01
Channel & audience
A national channel reaches far more people than a niche one, and prices accordingly.
02
Daypart
Prime time in the evening carries the biggest premium.
03
Spot length
A 60 costs more than a 30, which costs more than a 15.
04
Ratings
Airtime is often bought against a target number of viewers, not just a slot.
05
Seasonality
Big sport and holiday periods push rates up.
- Deadlines & artwork
Plan around
the deadline.
These are the working deadlines we plan around. We confirm the exact cut-off for your booking when we quote.
| ELEMENT | DEADLINE & NOTES |
|---|---|
| Material delivery | 1-2 weeks - The advert must reach the broadcaster in spec |
| Clearance | 1-2 weeks - Adverts must be approved before they air |
| Scheduling | Booked ahead - Prime slots sell out early |
Material: broadcast-standard video to the channel’s spec and duration. Advertising must be cleared before it can air; we manage that process.
- How booking works
Four steps, one invoice.
Step 01
You send the brief
Step 02
We quote the titles
Step 03
We book and submit
Step 04
You get the tear sheet
Proof of publication for every insertion, you can see exactly what ran and where.
- Television Advertising FAQ
Straight answers.
How much does television advertising cost in South Africa?
It depends on the channel, the time of day and the length of the spot. Prime time on a national channel is expensive, but community and niche channels are far more affordable than most people expect. Send us the brief and we’ll quote within one working day.
Is TV advertising only for big budgets?
No. Community television and niche DStv channels reach real audiences at a fraction of national prime-time rates, which puts television within reach of far smaller campaigns.
What is a rating point?
It’s a measure of how many people in your target audience saw a spot. Television is often bought against a target number of these rather than a fixed slot.
.
Do you handle production and clearance?
We can arrange production of the advert and we manage the clearance process that every television advert has to pass before it airs.
How far in advance should I book?
Lead times depend on the media type:
Newspapers: 2–3 working days
Radio & TV: Up to 5 working days
Outdoor static sites: 5–7 working days
Digital outdoor: ±24 hours
Digital / online campaigns: Same day, depending on availability
If you need urgent turnaround, we’ll always try to assist
- Request a quote
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