Channel 08 of 09 · Broadcast & audio
Podcast advertising
in South Africa.
A host-read endorsement is the closest thing left to a personal recommendation at scale, and it stays in the episode for good. Priced on actual downloads, not guesswork, you can see exactly what you bought.
The only ad most listeners choose not to skip.
When the host reads it in their own voice, it lands as a recommendation rather than an interruption.
Sold by
CPM (per 1,000 downloads)
Lead time
2 - 5 Working Days
Reach
Niche, national
Proof supplied
Episode link & report
- What we place
What a booking actually looks like.
Podcast ads are defined by where they sit in the episode and who reads them. Pick a position to see how it works.
- Where it runs
Every title worth
buying, in one quote.
By Genre
Audience
- News & current affairs
- Business
- Comedy
- Sport
- Lifestyle
- True crime
By network
Reach
- Major SA podcast networks
- + your inventory
Host-read shows
Endorsement
- Established shows with loyal audiences
Video Podcasts
YouTube First
- Video-led shows with strong followings
- How Pricing Works
Why you pay
per thousand
downloads.
Podcasts are sold on CPM-a rate per thousand downloads -you pay for the audience you actually reach. Mid-roll costs more than pre-roll because listeners are more committed, and a host-read costs more than a produced spot because it carries the host’s trust.
That’s why we quote rather than publish. Send the brief and you’ll have real numbers, from every option worth considering, within one working day.
01
Downloads
02
Ad position
03
Host-read vs produced
04
Exclusivity
05
Flight length
- Deadlines & artwork
Plan around the
deadline.
These are the working deadlines we plan around. We confirm the exact cut-off for your booking when we quote.
| ELEMENT | DEADLINE & NOTES |
|---|---|
| Script approval | 2-4 days - Host-reads need a briefing, not a script to read word-for-word |
| Host recording | To schedule - Recorded when the host next records |
| Produced spot | 3-5 days - If you want a pre-made advert instead |
For host-reads, supply talking points rather than a rigid script — it works best in the host’s own words. Produced spots: broadcast-quality audio to length.
- How booking works
Four steps, one invoice.
Step 01
You send the brief
Title or area, size, dates and budget. If you’re not sure of the size, tell us the budget and we’ll work backwards.
Step 02
We quote the titles
Step 03
We book and submit
Step 04
You get the tear sheet
Proof of publication for every insertion, you can see exactly what ran and where.
- Podcast Advertising FAQ
Straight answers.
How much does podcast advertising cost in South Africa?
It’s priced per thousand downloads, so the total depends on the show’s audience and the ad position. A niche show with a loyal audience can be very affordable. Send us the brief and we’ll quote suitable shows within one working day.
What is CPM?
Cost per mille – the rate you pay per thousand downloads of the episode your ad runs in. It means you pay for the audience you actually reach.
What’s the difference between host-read and pre-roll?
A host-read is the presenter recommending you in their own words, wherever it sits in the episode. Pre-roll is a spot at the very start. Host-reads cost more because they carry the host’s credibility.
How do you know how many downloads a show gets?
Shows and networks report their download numbers, and campaigns close with a report, so you can see what your ad actually reached.
Which shows can I advertise on?
South African podcast networks across news, comedy, business, sport and lifestyle, including host-read placements on established shows. Tell us the audience and we’ll match the shows.
- Request a quote
Tell us
what you
need seen.
"*" indicates required fields
- Often booked with this
