Broadcast & audio
Radio Advertising South Africa.
Every Major Station
The only medium that reaches people while they drive, work and cook.
A community station broadcasting in the language its listeners think in often beats a national buy for local business.
Sold by
30-second spot
Lead time
2–5 Working Days
Reach
Suburb to national
Proof supplied
Broadcast certificate
- What we place
What a booking actually looks like.
Radio is sold by the spot, but a spot can be any length. Pick the one that fits the message.
Radio is sold by the spot, but a spot can be any length. Pick the one that fits the message.
- Where it runs
Every title worth
buying, in one quote.
National
SABC & Commercial
- Metro FM
- 5FM
- RSG
- SAfm
- Ukhozi FM
- Lesedie FM
Regional
Commercial
- Jacaranda FM
- 947
- KFM
- East Coast Radio
- OFM
- Algoa FM
- Gagasi FM
Community
250+ Stations
- Local & language specific stations
- In every province
- + your inventory
Cross-border
All 11 official
- Stations broadcasting in every South African language
- How Pricing Works
Why airtime
isn’t one price.
Radio is sold by the spot, but the price of a spot swings on which station carries it, what time of day it airs and how many you book. Drive-time on a national station and mid-morning on a community station are completely different products.
That’s why we quote rather than publish. Send the brief, and you’ll have real numbers from every option worth considering, within one working day.
01
Station & audience
A national station and a community station reach different numbers of people, they cost differently.
02
Daypart
03
Spot length
04
Frequency
05
Production
- keep or adapt
Plan around
the deadline.
These are the working deadlines we plan around. We confirm the exact cut-off for your booking when we quote.
| ELEMENT | DEADLINE & NOTES |
|---|---|
| Produced spot | 3-5 days before - Script, voicing and music take time |
| Live read | 2-3 days before - Station needs to approve the script |
| Sponsorship | 1-2 weeks before - Limited slots, booked ahead |
Audio: broadcast-quality MP3 or WAV, correct duration to the second. We handle the station’s technical spec when we produce.
- How booking works
Four steps, one invoice.
Step 01
You send the brief
Title or area, size, dates and budget. If you’re not sure of the size, tell us the budget and we’ll work backwards.
Step 02
We quote the titles
Step 03
We book and submit
Step 04
You get the tear sheet
Proof of publication for every insertion, you can see exactly what ran and where.
- Radio Advertising FAQ
Straight answers.
How much does radio advertising cost in South Africa?
It depends on the station, the time of day, the length of the spot and how many you book. A community station is a fraction of a national one. Send us the brief and we’ll quote every station worth considering within one working day, at the station’s own rate.
What is a daypart?
Radio splits the day into blocks – breakfast, mid-morning, drive-time and so on. Drive-time carries the highest rate because the most people are listening in their cars.
Is a 15 or 30-second spot better?
Thirty seconds is the standard for delivering a message. Fifteen works once people already know you and you only need to remind them.
What’s the difference between a spot and a live read?
A spot is pre-produced and plays as an advert. A live read is the presenter reading your message in their own voice, which listeners trust more because it comes from someone they know.
Do you produce the advert?
Yes. We can write the script, cast the voice and add music, then deliver it to the station at the correct length and quality.
- Request a quote
Which stations,
and what will they cost?
Tell us the area, the size and roughly what you want to spend. You’ll have rates from every title worth considering within one working day.
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