Channel 01 of 09 · Everyday reading
Newspaper
advertising in
South Africa.
From a classified line in a community weekly to a front-page solus in a national daily. We book the space, meet the deadline and send you the tear sheet, at the publisher’s own rate.
Still the cheapest way to reach one town properly.
A quarter page in a local weekly costs a fraction of a metro daily and reaches the people who can actually walk into your shop.
Sold by
Column centimetre
Lead time
2 - 5 Working Days
Reach
Town to national
Proof supplied
Tear sheet
- What we place
What a booking actually looks like.
Newspapers are sold in column centimetres, which means nothing until you see it on a page. Pick a format to see the shape, the size and what it suits.
Newspapers are sold in column centimetres, which means little until you see it on a page. Pick a format to see the shape and what it suits.
Format—
Typical size—
Sold as—
Best for—
- Where it runs
Every title worth
buying, in one quote.
National, regional and community papers across all nine provinces, plus print titles in Botswana, Lesotho, Eswatini and Namibia. If it prints, we can book it.
National
Dailies & weekend
- Sunday Times
- Sunday World
- Sowetan
- Mail & Gaurdian
- Business Day
- Financial
Regional
Provincial
- The Star
- Citizen
- Cape Ties
- Cape Argus
- Herald
- Die Son
- Dialy News
- Izoleswe
Community
Suburb & town
- 200+ Caxton & Local Titles
- South Coast Sun
- Zululand Observer
- + your local titles
Cross-border
SADC
- Botswana
- Mozambique
- Eswatini
- Namibia
- Deadlines & artwork
Miss the deadline,
miss the issue.
Print has no flexibility once the page is sent. These are the working deadlines we plan around, we’ll confirm the exact cut-off for your title when we quote.
| Title type | Booking deadline | Artwork deadline | Notes |
|---|---|---|---|
| Daily | 2–3 days before | 48 hours before | Front-page positions close earlier |
| Weekend | 4 - 5 days before | 3 days before | Premium positions sell out first |
| Community weekly | 5 - 7 days before | 4 days before | Usually a fixed weekly cut-off |
| Wraps & inserts | 2 - 3 weeks before | 10 days before | Printing and distribution lead time |
Artwork: press-ready PDF, CMYK, fonts embedded, 300 dpi · Supply at 100% of booked size · We check every file against the title's spec before submission
- How booking works
Four steps, one invoice.
Step 01
You send the brief
Title or area, size, dates and budget. If you’re not sure of the size, tell us the budget and we’ll work backwards.
Step 02
We quote the titles
Rates, circulation and deadlines from every paper worth considering, on one sheet you can compare.
Step 03
We book and submit
You approve, we place the order and deliver artwork to spec, ahead of each title’s cut-off.
Step 04
You get the tear sheet
Proof of publication for every insertion, you can see exactly what ran and where.
- Newspaper advertising FAQ
Straight answers.
How much does it cost to advertise in a South African newspaper?
It depends on the title’s circulation, the size of the advert, its position on the page and the day it runs. A small advert in a community weekly is a fraction of the same space in a national daily. Send us the brief and we’ll quote every title worth considering within one working day – at the publisher’s rate, with nothing added.
What is a column centimetre?
It’s the unit newspapers sell space in, one column wide by one centimetre deep. An advert four columns wide and ten centimetres deep is forty column centimetres, and you pay that number multiplied by the title’s rate. Column widths differ between papers, which is why the same advert doesn’t cost the same everywhere.
How far in advance do I need to book?
Lead times depend on the media type:
Newspapers: 2–3 working days
Radio & TV: Up to 5 working days
Outdoor static sites: 5–7 working days
Digital outdoor: ±24 hours
Digital / online campaigns: Same day, depending on availability
If you need urgent turnaround, we’ll always try to assist
Can I advertise in more than one newspaper at once?
Yes, and it’s usually cheaper per reader than concentrating on one. You get a single schedule and a single invoice covering every title, rather than negotiating separately with each publisher.
What format must the artwork be in?
Press-ready PDF, CMYK, 300 dpi, fonts embedded and supplied at the exact booked size. We check every file against the title’s specification before it goes in, and flag anything that will not reproduce well.
- Request a quote
Tell us
what you
need seen.
Tell us the area, the size and roughly what you want to spend. You’ll have rates from every title worth considering within one working day.
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