Channel 09 of 09 · Out of home
Out-Of-Home
advertising.
The sites people stand next to rather than drive past. Bus shelters, benches and forecourt units get read properly, because the audience is waiting, one of the few outdoor formats where you can use more than six words.
Dwell time is the whole point.
A commuter waiting at a shelter reads the full panel. That’s room for an offer, not just a brand name.
Sold by
Unit per month
Lead time
3 - 14 Working Days
Reach
Suburb & transport nodes
Proof supplied
Dated photos
- What we place
What a booking actually looks like.
Furniture formats are the fixed sites people stand and sit next to every day. Pick one to see the relative scale.
Format—
Typical size—
Sold as—
Best for—
- Where it runs
Every title worth
buying, in one quote.
Bus shelters, benches, gantries and forecourt units, the sites people stand and sit next to every day.
Bus shelters
Backlit & printed
- Shelter panels
- In all major metros
Benches & street
Route level
- Bins
- Branding
Forecourt & retail
Point of purchase
- Fuel-station units
- Retail-entrance sites
Transport nodes
High footfall
- Taxi ranks
- Bus stations
- How Pricing Works
Why location
does the pricing.
Furniture is sold per unit per month, and the rate follows the footfall. A shelter on a busy commuter corner costs more than a bench on a quiet street, and illuminated units carry a premium because they keep working after dark.
That’s why we quote rather than publish. Send the brief and you’ll have real numbers, from every option worth considering, within one working day.
01
Location & footfall
The more people pass or wait there, the higher the rate.
02
Number of units
Booking several across an area builds coverage and lowers the cost per unit.
03
Illumination
A backlit panel works at night and costs more.
04
Size
A full shelter panel costs more than a bench.
05
Contract length
Longer bookings bring the monthly rate down.
- Deadlines & artwork
Plan around
the deadline.
These are the working deadlines we plan around. We confirm the exact cut-off for your booking when we quote.
| ELEMENT | DEADLINE & NOTES |
|---|---|
| Printing | 3-5 days - Panel or backlit stock |
| Installation | Booked slot - Panels installed to a schedule |
Artwork: supplied at the unit’s exact size, high resolution. Because people read these up close, they can carry more detail than a billboard. We confirm the spec per site.
- How booking works
Four steps, one invoice.
Step 01
You send the brief
Title or area, size, dates and budget. If you’re not sure of the size, tell us the budget and we’ll work backwards.
Step 02
We quote the titles
Rates, circulation and deadlines from every paper worth considering, on one sheet you can compare.
Step 03
We book and submit
You approve, we place the order and deliver artwork to spec, ahead of each title’s cut-off.
Step 04
Dated photos
Proof of publication for every insertion, you can see exactly what ran and where.
- Outdoor Furniture Advertising FAQ
Straight answers.
How much does Out-Of-Home Advertising cost?
It depends on the location’s footfall, how many units, and whether they’re illuminated. A single bench is affordable; a run of busy shelters is a bigger buy. Send us the area and budget and we’ll quote within one working day.
How is it sold?
Per unit per month. You can book a single shelter or a set of units across a suburb or transport node.
What’s the difference between illuminated and standard units?
Illuminated panels are backlit, so they keep working after dark. They cost more but earn it on busy evening routes.
What’s the minimum booking period?
Units are usually booked by the month, with longer bookings bringing the rate down.
Do you handle printing and installation?
Yes. We manage the panel printing and the installation as part of the booking.
- Request a quote
Tell us
what you
need seen.
Tell us the area, the size and roughly what you want to spend. You’ll have rates from every title worth considering within one working day.
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